I’m a T-shaped Designer based in Lisbon, Portugal. I focus on creating intuitive experiences by combining design, usability, and strategy to help businesses achieve their goals.
I believe great design has the power to turn ideas into meaningful experiences. I’m passionate about creating solutions that are simple, user-friendly, and effective while also delivering real value for businesses. For me, design is where empathy, creativity, and strategy come together to solve problems and create impact.
I’m curious, adaptable, and always looking for ways to create solutions that make a real difference. I enjoy collaborating with multidisciplinary teams, learning new things, sharing knowledge, and combining creativity with empathy to build experiences that benefit both users and brands.
I’ve been working as a designer since 2016. During this time, I’ve had the opportunity to work across different areas of the creative industry, including advertising agencies, a television network, freelance projects, and marketing consulting. These experiences have given me a broad perspective on design, business, communication, and user experience.
I hold a Bachelor’s degree in Advertising and a postgraduate specialization in Web Application Technologies. Alongside my academic background, I’ve continued to grow my skills through courses, certifications, and training in UX Design, UI Design, and Design Systems, always looking to improve and stay up to date with the industry.
My work in UI/UX combines research, analysis, and creativity to design intuitive digital experiences. I create information architecture, user flows, wireframes, and interactive prototypes, and I run usability tests to validate ideas and make sure every design decision is based on real user needs and insights.
I work on digital products from end to end, taking part in every stage of the process. Using agile methodologies like Design Thinking, Lean UX, and Scrum, I help create solutions that deliver real value for users while supporting business goals.
I create custom visual solutions that communicate each client’s message clearly and effectively. My experience includes advertising campaigns, social media content, outdoor advertising (OOH), printed materials, newsletters, and other marketing assets, always aligning each project with the client’s communication and marketing objectives.
A few things that inspire me beyond design: running, travel, music, and audiovisual. These passions fuel my creativity, broaden my perspective, and shape the way I think and design.
Running has taught me discipline, focus, and resilience qualities I bring into my design process to overcome challenges and stay consistent throughout every project.
Traveling broadens my perspective and fuels my creativity. Exploring different cultures and places gives me fresh inspiration and helps me create more thoughtful, inclusive, and meaningful design solutions.
Music is all about rhythm, emotion, and expression. It reflects who I am a mix of different influences and it’s one of the ways I connect with the world and spark my creativity.
I’m passionate about visual storytelling, from movies and music videos to short-form content and animation. These experiences inspire me to create clear, engaging narratives that I bring into my design work.
